If you've ever heard the expression "the devil is in the details," you can probably already guess how it relates to today's lesson. The bulk of the work you do as an Ebay seller will be easy and repetitive, but it is the minor details that will make or break your business. In today's lesson, I am going to talk about the single most important "detail" - and why you absolutely must pay attention to it if you want to be successful selling on Ebay.

At some point in your career as an Ebay seller, you probably stumbled over two types of sellers that completely bewildered you: the first type was selling items for absolutely stupid prices--so low that they couldn't possibly be making a profit; in contrast, the second type was selling items for unbelievably high prices. . .and somehow getting bids.

The second type of seller knows that the devil is the details--the details being your auction title and description.

Knowing this seemingly insignificant piece of information and putting it into practice makes all the difference in the world. It can literally mean the difference between 25 and 250 auction views.

The amount of traffic you receive on Ebay is dependent on the keyphrases and keywords you use to form your title and the keywords and keyphrases you pepper throughout your description.

While there are a number of ways to navigate Ebay, almost every visitor uses either "titles" or "titles and descriptions" to search for auctions. If they search for "green ipod mini" and your title or description includes "green ipod mini," your search result will be displayed.

When most sellers create auctions, they concentrate on describing the item or converting visitors with powerful sales copy; however, what they don't do-- almost without exception--is add traffic-pulling keywords to their titles and pepper keywords throughout their descriptions.

In fact, some sellers neglect this to such a great extent that they misspell important keywords in their titles and description. This is the first type of seller we talked about. As a result, they attract no buyers-- with the possible exception of people who scour misspelled auctions to purchase underbid items that are unintentionally"hidden."

. . .so don't fool around when you create your auction title and description! You now know better.

This is the single most important determinant of the amount and quality of traffic you receive as a seller on Ebay. Use it, and you will immediately attract more interested buyers; ignore it, and you voluntarily give interested buyers to the seller who is already selling the same products as you for twice the price.