A call to action is a device used by top copywriters to create a sense of urgency for potential customers to request more information about a product or to buy right away. Although most sellers shy from asking for money or an immediate order, it remains the best way to maximise profits in the shortest possible time. Asking doesnt have to be rude, or intrusive, and can be accomplished with a single phrase in your listing or its title or sub-title, such as: * Buy Now While the Discount Lasts. * Buy Now While Stocks Last. * Buy Today and Get Another One Free. * Bid Now, Before Someone Beats You To It. * Only Two Left Buy Now While Stocks Last. * Buy Now and Get (XXXX) Free Lasts This Week Only! (Try to make that freebie something people might buy in its own right but cant because its only available as a freebie). * Put your product on auction for ten days at the same price the product is available from your eBay shop. Inside the listing, before you even mention the product say: Click HERE to visit my shop and buy at the same price right now without having to wait for the auction to end and without losing out to higher bidders. * Sell BUY IT NOW but only for products youve tested and know their optimum price (the price most commonly achieved at previous auction listings for the item). Buy It Now is a great way to generate impulse buys and can be offered independently or alongside the auction option. When I had trouble selling my cufflinks at auction, starting price 9.99, I uploaded them BUY IT NOW for 9.99. They quickly sold and meant I could relist several times each week instead of waiting for seven day auctions to end. * A visitor who finds your product isnt quite what he wants right now might be interested in other items you already have or might source later. How do you stop that person moving away and looking elsewhere to buy? Simple: add something like: If this isnt what you are looking for, email me with your requirements and Ill see if we have suitable items in stock. Contact me through my About Me page. The About Me page incidentally, is the only place you are allowed to provide out of eBay contact details. |
