In successful people, motivation is the main driving force. Psychologists and neuro-specialists have different opinions based on their research findings. But all of them unanimously agree to the one generic definition of motivation, which is a mental state that stimulates the behavior and arouses goal-oriented desire in the human mind. Theories developed by psychoanalysts support the fact that the dose of daily motivation in an individuals life is very necessary for him to excel in his profession and also maintain a good harmony with his surroundings.

The success stories of many millionaires, like advertising godfather David Ogilvy and the famous American industrialist Lee Iacocca is the witness to the fact that had they not got inspiration and motivation in their daily lives they would have not have ascended the stairs of success.

There are various sociobiological theories of motivation which say that humans have four basic needs. The first one is the ability to register the images of the objects and experiences, the second one is the strong bond of long-term relationships based on love, care and commitment, the third one involves a higher understanding to learn about the things happening around us, and the fourth one is the climax of highly evolved personalities who know when to defend themselves and their loved ones from any kind of mental or emotional harm. These theories strongly advocate that for continuous personality development, these basic needs have to be fulfilled.

The concept of emotional intelligence, popularized by the famous author Daniel Goleman, suggests that a person may be highly intelligent yet unmotivated to dedicate this intelligence to many tasks which he is doing.

Today in the United States of America, in the corporate sector, there is an increasing demand for motivational trainers and psychological counselors. Employees and employers need daily motivation to keep them going and help them increase the productivity and quality of their work.