Graphic designers lend color and life to any picture. Graphic designers decide on the most effective way of getting a message across in print, electronic and film media with the help of color, type, photography, animation, illustration and various print and layout techniques. They produce packaging and marketing brochures for products and services, and design logos for products and businesses. They are also into designing material for Internet web pages, interactive media, and multimedia projects.

Graphic designers develop designs according to the needs of the client by gathering relevant information from clients, doing their own research, and reading client briefs provided to them. They then prepare sketches or layouts by hand or with the help of a computer. The color, sound, animation and other visual aspects of the graphic design are selected and incorporated into the graphic design. The completed or final design is presented to the client or creative director for approval. Graphic designers use different types of graphics and layout computer software to assist in their work. This software allows ease and flexibility in exploring design alternatives, thus reducing design costs and saving on time. So the need of an up-to-date computer and communications equipment is important for any graphic designer.

Most entry-level and advanced graphic design positions need a bachelors degree, but some entry-level positions may only require an associate degree. Creativity, communication, problem-solving skills and post secondary training in graphic design are often crucial for becoming a graphic designer. A good graphic designers portfolio is often the deciding factor in getting a job. Besides being employed in a firm, graphic designers also work as freelance graphic designers during their free time.

Graphic designers employed by large publishing and advertising firms work regular hours in well-lighted and comfortable settings. However, designers in smaller consulting firms, and freelancers, work on a contract basis or project-to-project basis. They adjust their workday to suit their clients schedules and deadlines. Graphic designers can transact business in their own offices, studios or in clients offices. All they need is a computer with the right software.