Affiliate program packages come in all shapes and sizes offering various rewards in exchange for new customers. However with the growth in the industry there has inevitably developed competition in the offers and rewards for new customers. This is especially true of an industry that is as lucrative and competitive as that of online casinos. Therefore potential affiliates can afford to be picky about, which program to join or which sites to promote. The offers and bonuses for new affiliates should suit any business plan or personal ambition and with almost every site offering their own or being part of a larger network of affiliate sites there should be no shortage of opportunity or options to choose from.

The first thing that many smaller affiliates might wish to consider is whether the affiliate scheme they are entering into offers the required safety net. Many affiliate programs offer protection from losses in exchange for a smaller cut of a players lifetime profits. This cushion is necessary because in the world of casino gaming the odds tend to be stacked in favour of the house, hence why they are able to generate such large profit margins. However as it is a gambling forum, they stand the chance of creating a loss on a player, just like in a real life scenario. In the quest to lure as many people in as possible the casinos sometimes draw in people looking to take advantage of huge opening offers and making quick some quick money. These types of players produce negative profit and therefore to stop affiliates being stung, many sites employ a safety cushion that will not leave an affiliate with a negative balance after a month. So for those affiliates looking to take on some of the excitement and cash without any of the risk, making sure that their program has this protection is a must.

If a casino offers a percentage of a player's lifetime money they often have varying levels of pay out. These percentages can range anywhere from 15 to 35%. So obviously the higher the percentage offered the more money an affiliate can expect to make. However the highest percentages often come with decreased protection from losses, meaning that affiliates must take on some of the risk associated with running a casino, the biggest one being the potential loss of money. So the best possible program will offer customers the highest percentages with 100% security from loss making customers.

On extremely rare occasions the affiliate may be offered an up front cash reward in exchange for customers rather than a percentage of their total earnings. If an affiliate prefers the security of guaranteed cash rather than the gamble of wins and losses over a year or more, they can choose to take up one of these offers. In the long run they may not offer up, as much money for a top player, but it is a safer more concrete earning system. If you are interested in this sort of program be aware that they are rare and therefore may take a little more tracking down.