Bulk email marketing is a method of reaching and communicating with current and potential customers. Over the last decade, bulk email marketing has become a big business. Various studies have reported that an average bulk email campaign yields a one to two percent response. One of the plus points of bulk email marketing is that it less expensive than traditional bulk postage mail. There are a few disadvantages to bulk email marketing. For instance, unsolicited emails are often labeled spam mails, and it may affect the company's reputation as people generally disapprove of this type of mail received without permission. Not only that, but many states and locales have decided to limit or outright ban the sending of unsolicited spam email campaigns by people for profit or otherwise.

Although bulk email marketing is very effective, some points should be considered before implementing it. The content of the email should be very crisp and to the point. Avoid the usage of attachments as far as possible because it takes more space and requires some time to download. People generally will not read something that is unsolicited if it takes even an ounce of effort. You have to make sure that the links provided in the mails are functioning properly. It is a good point to address the recipient by first name. And finally, the subject line should be short and to the point. Complaints about unsolicited emails from a large number of Internet users may result in blocking your account by the Internet service provider (ISP).