Online marketing is an area where you can find a LOT of hype. Make a quick search at Google for buy hits, ad blaster or email blaster and youll have an idea how wide those big void promises of getting automatic traffic to your website. But its not a real traffic... By real traffic I refer to traffic that has a great potential to convert to either sales, joining the business opportunity you promote, joining your newsletter or any other purpose you might have. This IS the bottom line of your business... As an online business owner, especially of you are building it on a part time basis, you would be very tempted to skyrocket your business easily and without efforts as those ads implies. Just know this: YES... you will submit your ad to thousands of websites. And YES... you would get plenty of hits, however, your conversion ratio (how many sales or signups you would gain out of this traffic) will be on a severe diet! Lets look at some examples to clarify why this kind of marketing is NOT worth your time or your money: 1. Ad Blasters First, most of the people visiting free classified sites are doing so just to place their ad, and not to view others ads. Secondly, those ad blasters made many of those sites absolutely useless! Think about it for a second: Lets say there are ten people (only) using that database of 10,000 or so classified sites (and Im sure they share the same sites even if they are using different ad blasters). Each makes an automatic submission of 10 or more copies of the same ad to a single category (thats one of the so called features in those blasters multiple submission of your ad copy to each category). What do you think will happen? The classified site becomes overloaded with the same ad, over and over again in every category, AND, those blasters will 'compete' to knock the ads of each other down the list! It would be also useless for anyone who wants to manually submit ads to those sites. 2. Email Blasters Email marketing is a great way to promote your products or your business opportunity. With that said, email marketing is all about building a relationship with your mailing list, and NOT sending emails to people who didnt request information from you! First, I would doubt if anyone has a legal mailing list of 50 or so million people that have asked for more information. Secondly, sending email to millions who did NOT ask YOU for more information is considered spamming, and it will ruin your credibility, which is a very important key for a successful online business. 3. Automatic Traffic For Clicks Software Traffic for clicks are deals where you get traffic for every website or ad that you view. The more websites you browse, the more credit youll get, which means the more your own website will be displayed to others using the same service. I have noticed an ad for a software that automatically browses others websites, so you would get the credit without having to do anything... I laughed out loud after giving it some thought, heres why... Lets assume you buy such software, you activate it and go to sleep. The software starts browsing others websites, and you get a HUGE credit. Meanwhile, someone else is using a similar software, and HIS software is browsing YOUR website, and vice versa! So you get tons of hits, your web statistics will show an amazing rate of visitors. However, the people visiting your website, are actually a small piece of software ;-) I could go on and give more examples. The saying it sounds too good to be true applies here! While some of those tools might have worked for some (probably the first guys who laid their hand on them), they do NOT build a solid base for a successful online business. To avoid any of those hypes, just use your common sense, ask your self a simple question: If you knew a quick way to drive millions to your websites instantly and without some efforts, would you give that secret away?! |
