Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved deliverability of newsletters and other e-mails.

Are your subscribers even getting your newsletter? You might be shocked to find out how few of your subscribers are actually receiving your e-mail. I know I was!

Paid autoresponder services cultivate relationships with major Internet Service Providers (ISPs) and online services. It is in their (and your) best interests that your e-mails get through and they work very hard to achieve high deliverability.

Some services supply a spam test to show you how spam filters would rate your e-mail. If your spam rating is too high, you can edit your e-mail to improve deliverability.

When I moved my newsletter over to a paid autoresponder service, I received several e-mails from autoresponders. They basically said that because of spam (unsolicited commercial e-mail), I had to confirm that I was a real person who wanted to communicate with the recipient.

With the paid autoresponder service, I received these e-mail messages and was able to respond to them in order to try and retain my subscribers.

With my previous mailing list software, supplied free with my web hosting, I was oblivious to such events because I received no autoresponder replies.

So, by paying a modest monthly fee, your autoresponder service can help increase profits by increasing the deliverability of your communications.