"Learn To Give A Little Before You Get Anything Back"

Does it seem as if no one appreciates your publication and your time and effort and hard work. Week after week you send out your issues out of the goodness of your heart and fully expect every week to enjoy the profitable reasons that you started this newsletter in the first place.

Well guess what if that is the only reason you started this, then you will be disappointed. I have seen some newsletters pull every trick in the book.

What type of tricks..

The kind that makes you wonder why you are even subscribed to them in the first place.

Publishers Who Lie

You know what I am talking about... One week they have 2000 subscribers, next week they have 5000.

Of course you can easily buy that many subscribers but wouldn't it be in your best interest to let your readers know this?

But that isn't the problem, there are those who lie big time about their subscriber count only to charge high prices for paid ads. Unethical, yes, but too common these days.

I appreciate those who are honest about what they do and how they conduct business online. And that includes your ezine list as well.

Pretending To Be Someone You Are Not

Don't invent illnesses for sympathy. Don't invent families where there are none.

So what if you are not always the "Life of the Party" That doesn't mean that you can't produce a quality ezine.

But do you know what bothers me the most.

Don't create hardships to gain money from your readers.

If you are really in need, then this has nothing to do with you. I have known many publisher who have gone through hard times and they needed help. I am not talking about these helpful publishers.

Don't lie about all these bad things that are happening in your life and because of this that is why you have to charge 50 dollars for your list of 500 subscribers.

Remember the kid you went to school with that always told tall tales. You would think that they would make a movie of the week based on his life story.

Then you found out that the kid was lying. Not intentionally, but he didn't like his own life so he wanted to make everyone think it was.

Hey I'll be the first one to tell you , my life is the same day after day. Work, family, work, family but I am not going to start making a "Better" ezine by lying.

"Oh well I just came home from spending that million dollars I made last week submitting my free ad to thousands."

Oh Give Me A Break!!

Contests and Freebies

Don't tell your readers that you are going to give them a free ebook or a free ad and don't live up to your promises.

Don't tell them that you are giving away cash if you are not going to deliver.

If you feel that running a contest or raffle is too demanding on your time and you can't live up to it, then stop, plain and simple, stop.

All The World Is One Big Ad

What is also annoying are those publishers who every week, they tell you about a different product that they are using and love it to death, when they don't even know what the product does in the first place.

Oh yes I use this list server all the time ( product #1), and I wouldn't use anything else

Next Week,

Now this is the list server that I use ( product #2) and I wouldn't use anything else.

Trust Me..

No you don't have to own every product to endorse it. It does help but if not, don't lie about it. Just be honest.

I can go on and on about the unethical things online but then again are you in the mood to read a 10 page article'