Organising to exhibit at an exhibition can be more than simply renting a stand and then turning up on the day. There are many things you need to consider including:
- Ensuring that your staff members are well trained and prepared for the show
- Your staff have the correct and appropriate uniforms
- You have set sales goals for the event
- Your stand is in a good spot
- The exhibition stand is well designed and appropriate to the specific show
- You have invited anyone necessary.

You need ALSO to think about things such as design, installation, providing water and flowers on your stand, installing AV systems, installing Plasma screens, internet connections, stand breakdown and storage. There is in other words, a lot to think about if you are to maximise the benefits you seek to gain at an exhibition. Exhibiting is not the cheapest form of marketing but face-to-face marketing at exhibitions, where trade and the public may be present, can be one of the most effective. Getting everything right is thus essential.

Even thinking of things such as where the power sockets are located, how many of them are available (very important if you are doing a presentation on your laptop and the laptop battery dies). There are many things to think about and having held a few exhibitions myself, I would be inclined to recommend getting an experienced team to work with. You can do a search on the Internet to find a company who specialise in Exhibition logistics and planning. Clip Display Ltd at clipdisplay.com are one such company.

The trick is to be well organized, well prepared and to plan well enough in advance. If you so choose, you may also want to rid yourself of the stress involved with the logistics of setting up your exhibition stand, you can then put more effort into the main purpose of exhibiting; and focus on sales and on the direct marketing sales opportunities.