When it comes to marketing, it's said that if you want to grow your business, you need to think "outside the box". But as you know, "thinking outside the box" isn't always easy. Here's an example of what I mean. See if you can figure out the best thing to do in this situation. You're single and successful, busily driving home from work one Friday evening, alone in your car on a somewhat spooky and stormy night. As you slowly pass by a bus stop, you notice three people waiting for the bus: One, an old lady who looks as if she is about to die. Two, an old and dear friend of yours who once saved your life. And three, the perfect man (or) woman of your dreams. So here's your dilemma: Which one of these three people one would you choose to offer a ride to, knowing you can only have one passenger in your car. THINK before you answer. You could pick up the old lady, because she's about to keel over, and you'd be saving her life. Or, you could give your friend a lift, because you feel indebted to him forever. On the other hand, you may never ever be able to find your perfect dream lover again if you pass this person up -- and Lord knows nothing would be worse than a lifetime of regret -- especially over this decision. What would you do? Think this through before I give you the "correct" answer. Ready? O.K., here it is: You toss your car keys to your friend who once saved your life, and tell him to take the old lady to the hospital, while you stay behind hanging out at the bus stop with the woman (or man) of your dreams. Most people would never have answered the question this way, because it's an "Outside The Box" kind of an answer. The biggest problem most entrepreneurs have, is their inability to look inside their own world, and come up with a similar "Outside The Box" kind of solution, to their own marketing problems. Yet, outside your box is where all the critical answers to your marketing problems are. Right? So start thinking TOTALLY Outside The Box, when it comes to your marketing. Now go sell something, Craig Garber
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